How can I create content that sells and gains traction is one question every artist, content creators and even entertainment entrepreneurs ask themselves.
When it comes to business, traction refers to the progress of a startup and the strength it gains as the business grows, showing that your product or content, if given a chance will sell or be worth the investment.
One of the most important parts of launching your content today is dependent on your ability to get funds, attract talents and in turn make profit with the traction you have across metrics.
Although for content creators traction is tricky, but understand that investors demand traction, they need to see what you have and its progressive potential. In this article, we have suggested a few ways to gain high traction and sell your content.
Create Phenomenal Content.
For every content creator and content marketer, it is extremely important to know that the best way to gain and maintain traction is to put out amazing content with elements and features that project originality. All this strongly determines the growth of your work.
As easy as it sounds, at the mention of branding, a lot of people misconstrue it as designing logos, having a website and social media presence. Although it is a very important aspect of branding, there is more to personal branding.
Branding entails the unique experience you deliver as a content creator, musician, actor or entertainment personnel. Once you figure this aspect out you are halfway making progress.
Advertise Your Content.
Having the first three points in check is not enough to put your content out there. You can’t just sit and fold your arms and expect investors or brand deals to show up at your doorstep as an artist, rather you need to take your content to them.
This is achievable when you advertise your content using the various social media platforms, marketing channels or secure a one on one content marketing deal with a content oriented brand like Exzie.
Another viable way to create high traction and sell your content or services is to collaborate or partner with other highly reputable profile brands, this helps in putting your work or content in sight to their audience, enabling you to tap into an already existing audience.
Integration, API, syndication and referral are the types of partnerships an artist or content creator can explore. Feel free to check out Exzie partnership deals for content creators and entertainment executives HERE.
Track your Growth Metrics.
Tracking or following up your metrics is very important as it helps you make better informed decisions as to what your audience likes. Learning where to channel focus and what issues need to be fixed is important. This can be achievable with the help of Google analytics.