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HOW CREATIVES AND ENTERTAINERS CAN TAKE ADVANTAGE OF THE DIGITAL REVOLUTION.

As we are fast transitioning into a  digital way of life, there is no better time than now for you who give value with your craft to get on the moving train. Digital is an electronic technology which started in the late 1950s/1970s.  It generates, stores and processes data in two different states; positive and non-positive states. The data stored is expressed as a series of digits of 0’s and 1’s.

 

The digital revolution is the shift from mechanical and analogue electronic technology to digital electronics which started out in the latter half of the 20th century. The COVID-19 pandemic dealt a blow to the fast growing creative and entertainment industry world over as it did many other aspects of human life. The early days of the global lockdown were unpredictable for the industry. However, the  impacts were not severe with the switch to digital transmission and connectivity became the norm at the height of the pandemic. 

 

Digitalization can be expensive to implement and the benefits may or may not be seen in the short term but it indeed has huge benefits for the long term.

 

In the digital way of life, people no longer have to work incredibly long hours, yet the results of automating most manual tasks have clearly improved. You can take advantage of this to deliver better results to your clients or fans. Melanie Hadley opined that previous music efforts have been a great success because of embracing technology.

 

Entertainers can now sell tickets to their shows online, Creatives can also accept cashless payments and even make use of various online platforms to achieve amazing results for what they do. Social media has also become a great tool where Creatives and Entertainers can promote their work and communicate with fans and clients in real time.

 

There is no doubt that digital technology is making work easier for all. Asides ticket bookings, Entertainers can keep track of their activities using digital diaries for tour schedules, and meetings which can be done with their smartphones as reminders.

 

Creatives and Entertainers can take advantage of digital marketing to grow their brand as it helps to make communication and marketing easier. When creating content, marketing is also an important aspect of promoting content no matter how good it is. As creatives and entertainers in the 21st century, taking advantage of the available digital and social media platforms to communicate and market their content is a step in the right direction.

 

Creatives and entertainers can increase their revenue streams by taking advantage of the EXZIE content lease offer. This is a lucrative opportunity for you to lease your content at an agreed price and  for a period to ready investors, and raise funds for your creative works even as you get royalty advance.

 

In conclusion, digital technology gives creatives and entertainers an opportunity to explore unlimited options for their craft. It is only wise to take full advantage of the benefits of the digital revolution as it unfolds, and ensure to flow with the changing times so that you are not left behind and out.

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Exzie is a platform for copyright lease. On this platform, content owners can lease the right to their work for a specified period of time. During this period, the content owner still has ownership but all royalties generated belong to the Entertainment Execs who leased such content(s).