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HOW CREATIVES AND ENTERTAINMENT EXECUTIVES CAN LEVERAGE BLOCKCHAIN TECHNOLOGY.

Blockchain is a circulated, shared, decentralized, fixed ledger; sometimes referred to as Distributed ledger Technology (DLT) that validates or allows for transparency in documenting contracts, allowing the trace of properties or assets

Understanding what Blockchain entails would help in knowing how it functions and the various offers and opportunities it creates. Such opportunities include transparency and tracking of assets and or transactions. Blockchain as a technology has been of great use in sectors such as, banking, telecommunications and real-estate.

Exzie, is implementing this ground breaking technology and is solving core issues faced in the Entertainment sector globally. With the help of blockchain creatives and executives in the entertainment sector can eliminate most of the bottle necks and rebuild broken linkages in the global entertainment space. We will be reviewing some of the advantages of the usage of blockchain technology, as it applies to both Content creators and Entertainment executives who use Exzie.

PIRACY AND FRAUD PREVENTION.

The rate at which forged copies of content are increasing, is both worrisome and alarming, causing large losses for creatives and executives. Exzie as a platform powered with Blockchain and can enable content supervisions or inspection by putting in place watermarking technology, protecting intellectual properties and copyrights.

 MUSIC/VISUAL CONTENT

Through the use of Blockchain, Exzie has created a platform for up-and-coming musicians to have access to funding for their content and first albums which in most cases is always not available for artists. The technology can also be used in tracking royalties for creators of digital content. Availability of online streaming has made it easier for artists to launch, ownership and track streams of their content without the involvement of a record label, who in most cases tend to keep ownership.

 ADVERTISING.

The ability for advertisers, clients and artists to genuinely track or keep tabs on the advertising metrics, enabling them to clearly see how their budgets or money is being spent, ensuring the data is free of purposeful deceit, helping to restore trust for both creators and investors.

As a creative or executive in the entertainment industry, you can take advantage of the opportunities Exzie is offering using blockchain technology.

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Exzie is a platform for copyright lease. On this platform, content owners can lease the right to their work for a specified period of time. During this period, the content owner still has ownership but all royalties generated belong to the Entertainment Execs who leased such content(s).