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Importance of Originality in Entertainment Content Creation

As the speed and mode of communication is fast evolving in a digital age, it has become easier and faster for creators to produce and distribute entertaining content. There is a high demand for content consumption all over the world, and this is going to be normal for a very long time.

This has brought about a massive increase in the number of choices in channels, social media platforms, and smart devices where content can be accessed. It has also resulted in a massive explosion in the steady supply of entertainment content. 

Whatever form of entertainment consumers are looking to get, it is available in different variants. Is it music? Artists are performing and producing music from every genre and style that exists. Or is it a film? There are filmmakers putting out movies in every available genre. What’s more? You don’t have to be pro or certified to do these things anymore, so anybody can do it.

Now, consumers are often overwhelmed with choosing content to watch or listen to, as content creators are finding it increasingly hard to distinguish their work in an oversaturated space.

Therefore, being original in the process can play a vital role in the success of entertainment content creators looking to leave a mark in the industry. Many creators underestimate the power of originality when producing content. They fail to understand that with loads of content out there, the only way to stand out is to give the audience something fresh and interesting.

Copydom is a huge threat to the content space presently. For most creators, it is all about the money. Everyone is trying to play safe, afraid to try new things that could get them that desired result. This is why critics in recent years lament unoriginality in the entertainment arena.

Being original doesn’t mean trying to reinvent the wheel, for example, creating a new genre of music or film. It could be as easy as improving on the already existing varieties, which might gain credence over time as a new genre of its own.

Original content could be in text, video, image, and any other form of entertainment created in a way that has never been done before.

There are many advantages to producing this kind of entertainment content.

First, in copyright law, before content can be protected by copyright it has to stand the test for originality. That is, it isn’t a copy of someone else’s work.

Secondly, being original as much as possible helps draw the right kind of audience to your content. This attraction will not be because you are trying very hard to impress people by copying someone else, but because they are connecting to your truth.

It also helps the content creator develop a unique style and personality which is key to a relatable personal brand. It becomes easier for the creator to dominate a niche with putting out quality content.

On the flip side, lack of originality can turn the experience of watching a movie, listening to music or reading a book into a boring experience. And, this is the direct opposite of the experience people seek to have when they want to be entertained.

In a world full of copycats, what consumers want is original content. This is why Exzie is giving creators with unique content, a chance to raise an advance and earn royalty for their work.

Apply for royalty-advance now. What you choose to do with your advance is up to you.

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Exzie is a platform for copyright lease. On this platform, content owners can lease the right to their work for a specified period of time. During this period, the content owner still has ownership but all royalties generated belong to the Entertainment Execs who leased such content(s).