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Video is one very engaging content format and it has simply exploded on social media in the last few years. Streaming live to capture moments as well as creating both short and long form video and posting them online is what people do these days.   Creating video content can be a complicated yet exciting...
Running an entertainment business is a highly rewarding and lucrative experience. It requires a lot of hard work and perseverance for startups in the industry to sustain or grow the business. Poor analysis of the market, for which the content (product) is developed and excess costs are key reasons why most startups fail. Recent statistics...
There are two types of online communities which are social networks and brand communities. Whether you are a niche expert, an online course creator or a Fortune 500 company the benefits of building an online community can not be overemphasized.   A virtual community consists of a group of persons who interact with each other...
Content promotion is the process of distributing blog posts and other resources via paid or organic channels. As we get caught up in an age of information, social media – Instagram, Facebook, Twitter, YouTube and LinkedIn proves how important good content is.   One of the best methods to reach and engage your target audience...
One statement carries a lot of truth when it comes to content, and it was Bill Gates that said “Content is King” back in 1996 and even in 2021. Over the years, digital marketing has evolved significantly, from the days of spamming the web with keywords to the age of micro-influencers.    In all of...
Codes of conduct on a film set is not exclusive to any set of roles in a production. It is the order of rules by which the filming set thrives. Not knowing the code of conduct on set, places you at risk of becoming a catalyst that could be inimical to the entire process.  ...
A music video for an artist’ song is another way of helping your audience connect better to your song, it is also a great way to sell or market your song. At the mention of making a music video, one thought that comes to mind is cost implication.    Shooting or producing a music video...
The most common situation among up-and-coming artists in the music industry is that most usually start their careers on a shoestring budget. Apart from that, they cannot stomach the risk often associated with an idea yet to be proven.   This is why artists buy beat-lease instead of hiring a full-time producer, which can be...
A good brand for entertainers is as important as creating good entertainment content that resonates with their audiences. Because if your brand influence is weak, to become successful in your career becomes an uphill battle.   The problem is, most entertainment content creators often forget that they are the face of their brand, which is...
 At the thought of carving a career in music, many people want to be the performer who is the front man which isn’t bad. However, the journey to becoming a big artist and taking the centre stage does not always come easy.   It is encouraged for upcoming artists to diversify along their career path...
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Exzie is a platform for copyright lease. On this platform, content owners can lease the right to their work for a specified period of time. During this period, the content owner still has ownership but all royalties generated belong to the Entertainment Execs who leased such content(s).