A music video for an artist’ song is another way of helping your audience connect better to your song, it is also a great way to sell or market your song. At the mention of making a music video, one thought that comes to mind is cost implication.
Shooting or producing a music video can indeed run into huge expense, but there’s a way around shooting a music video that can be cost effective. Making a music video on a low budget is possible to achieve, it all depends on what you as an artist wants.
We have outlined a few ideas to consider when producing a music video on a low budget.
- TELL A STORY.
Storytelling is a great strategy to make your music video phenomenal. With a good story, your audience will be glued or motivated to watch your music video to the end, basically to see how the story you are telling ends.
An example is Michael Jackson’s music video “Thriller” which opens up with a quick spoken scene that introduces a narrative for the whole song. With such an amazing, captivating story, who would not watch your music video?
- MAKE USE OF TRAVEL FOOTAGE.
For one artist or a band that goes on a lot of trips, you could easily convert your travel video to make a great music video. Such travel videos should have interesting backgrounds such as mountains, forests, beach, waterfalls and restaurants, all captured on camera.
All that is required to make use of these videos/footage is proper editing. Edit to give it a narrative that resonates with your song and the results would be absolutely incredible. Travel footage can also be a great background for a lyric video.
- USE LYRIC CARDS.
Here’s another simple low budget music video idea. A lyric card is done by simply penning down your lyrics on a piece of paper, standing in an interesting place and flipping over the cards as your song plays. Bob Dylan made this famous with his music video “Subterranean Homesick Blues”.
- USE HOUSEHOLD ITEMS.
For a low budget music video, you need to learn to be creative with things around you. For example, you can use your house to create your music video. All that is needed is the creative ability to interchange backdrops to achieve a recording studio style or any setup that is appropriate for your video.
“Here it goes again” by Ok Go is one of the most iconic videos in recent years that featured nothing more than a few treadmills and some choreography. This is a perfect example of transforming ordinary items into something creative.
- USE ONE LOCATION
Location for either a music/film video is very important because it dramatically impacts the production timeline and the final video quality. With a unique location the possibility of creating/producing a good video is certain.
So for a low budget video, it is best to use one location, helping you avoid the extra cost of transporting props from one location to another. All that is required is to give the location an evolving effect by using incredible lighting, camera angles or different well decorated spots within one location with creative props.
In conclusion, shooting a low budget music video is solely a personal decision for the artist and is dependent on how much he/she has and is willing to spend. But remember that not all music videos are expensive.
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