Content promotion is the process of distributing blog posts and other resources via paid or organic channels. As we get caught up in an age of information, social media – Instagram, Facebook, Twitter, YouTube and LinkedIn proves how important good content is.
One of the best methods to reach and engage your target audience is by promoting your content either organically or sponsored ads. This ensures that your content is found by the right people, however there are many tactics to use without having to pay for each like, share or click.
To create and promote your content, you need to rigorously invest in the right content promoting ideas for proper results. Check out these organic ideas to aid in promoting your content.
- CONNECT WITH YOUR FOLLOWERS.
Increasing communication with followers is one of the most efficient ways to promote your content because competition is very high in every sector. By hosting ‘Ask Me Anything’ sessions, going live and replying to comments, you tend to build a great reputation for yourself.
Make people be genuinely interested in what you are doing or have to offer. For example, you can host a live video session where you share stories behind your success, business or a Q&A segment where you answer questions from your followers/subscribers.
- SHARE VALUABLE CONTENT.
Sharing valuable content sometimes can be taxing. But you need to realize you can not always consider yourself when it comes to things like this. Every subscriber, one way or the other seeks content that is useful to them. So be consistent at putting out helpful content they can gain value from.
- BE SMART.
Being smart in this context is your ability to understand that posting more than normal is not the answer to promoting your content even though it helps in a way. However, the focus should not be on quantity but quality.
You can post three videos a week but if these videos are not valuable or of good quality the results generated are going to be poor. But if you post two videos every week and put in effort to make those videos useful with good quality, the better your chances of growth.
- TARGET YOUR AUDIENCE.
Having a targeted audience is another powerful way to organically promote your content. Adjusting the target on your daily posts can boost your organic growth. Narrowing down your content with indicators like gender specifications, age, language, education or professional profile can help you better target your audience so the right set of people can see your content.
- USE KEYWORDS.
Another way to practically attract people to your content organically is via search engine optimization, and also by including keywords to your content or post .Note to add not only your target keywords but also keywords of the top 10 competitors ranking for that target audience.
In conclusion, it is important to understand that ideas work uniquely for different persons. If you must copy ideas, be very sure to add your creativity, or a touch of your personality to give incredibly profitable results.