Video is one very engaging content format and it has simply exploded on social media in the last few years. Streaming live to capture moments as well as creating both short and long form video and posting them online is what people do these days.
Creating video content can be a complicated yet exciting task, however most people don’t know where to start, what camera to use, which software to use, or how to measure results of their published video content. It is estimated that by the end of 2021 up to 80% of all internet traffic will come from video.
Videos help increase traffic and sales, reduce support queries and help users understand the products/service a business offers. But creating and editing videos is not as simple as writing a blog post or tweeting. Below are a few tools for creating video content for starters.
- PHONE CAMERA.
An iPhone or Android camera are pretty excellent for a start. They might not have some features obtainable on a regular camera device such as white balance or other advanced features, but it’s not something you cannot be able to work with. If you are just starting out, your phone camera should serve you quite well.
A shaky video is one thing that can be extremely noticeable in doing a professional shoot, especially when recording with your phone. To prevent recording a shaky video that gives your content a poor rate as a starter you have to invest in a portable tripod for both phones and cameras. It improves the quality and stability of your video.
One tool for creating video content for starters are books. This can be used to improvise if you are yet to get a tripod. A stack of books with your laptop or mobile phone on it, helps create a nicer viewing angle.
Obviously, this sounds ridiculous but trust me, if you tend to compare videos shot at different viewing angles, you will notice that the video recorded at eye level or above is seen to always look professional.
One way to make your video content stand out as a starter is to invest in an external microphone. Audio is very much important as well as visuals, if not more than. What is a great video with bad audio?
A video with poor audio will result in low performance of such content. Add to your studio, a quality external microphone or earpiece with inbuilt speakers because it elevates your amateur video into a much more professional one.
- EDITING APPS.
As a starter, you have to understand that recording or shooting a video is not the only requirement to producing great videos. Editing your videos is also important in improving the quality of your videos.
There are cool apps that allow you to edit videos easily on your smartphone and some of them have really advanced features.These apps are perfect for on-the-go video content creation especially in a fast paced digital era. Some of these editing apps include:
- iMovie – the native iPhone video editing app.
- Final cut pro.
Laptops and smartphones these days can conveniently record video and audio quite well, so I guess it is time to ditch your excuses and make the best with what you can and begin your journey to creating video content.