One statement carries a lot of truth when it comes to content, and it was Bill Gates that said “Content is King” back in 1996 and even in 2021. Over the years, digital marketing has evolved significantly, from the days of spamming the web with keywords to the age of micro-influencers.
In all of these, there is one thing that has not changed throughout the years, which is the importance of content and the evolution of various forms of content.
However, the rapid advancement of technology and fast growth on different social media platforms has made visual forms of content, like videos and infographics more popular. So while producing content is critical, it is equally important to map out what type of content you should be producing.
So in helping you get started, here are the types of content that will be at the top of the game in 2021.
- WEBINARS AND LIVE VIDEO.
In 2020, one popular type of content was live streaming which was incredibly popular before and during the COVID-19 pandemic, and after the pandemic consequently live streams gained more traction.
One possible way of selling a product especially digital products like online courses and SaaS products is by working with live streaming training and the creation of a webinar. Online videos are a powerful and engaging medium to get points across to your customers.
- INTERACTIVE CONTENT.
On social media, one way to measure success is with the use of engagement metrics. As simple as it is to drive or get engagement for any content, it is best to make your content phenomenal.
Interactive content gets the viewers involved in the process of consuming the content and appeals to their watching pleasure so that they take action and engage more actively with the content they can see and relate with.
2021 is certainly the year to explore the world of interactivity and give your audience a delightful watching experience. Do you have exceptional contents but lack funds, feel free to check out Exzie content lease offering deals for content creators.
A whooping 84 minutes is spent every day by users, watching videos online as studies revealed in 2019. As the consumption of online videos is fast increasing, users are expected to watch 100 minutes of video every day in 2021.
There is no gainsaying that social media users are attracted to visual content. Videos are agreed to be a critical part of marketing strategy as a result of the survey carried out last year revealing 92% of marketers agreeing to the fact.
- BLOG ARTICLES.
An ever changing landscape is the world of business because of every single day’s news trend. The opportunity to update your audience with every piece of information solely rests on your brand.
So, note that building a strong internet presence with an engaging audience is something you don’t want to compromise. Keeping your content up to date and engaging your audience daily with an article is not expensive. Blogging is a great way to drive traffic to your website.
In conclusion, it is best to be up to date on trends because it helps you make informed decisions for the hour. Figuring out the right type of content that resonates with your audience and aligns with your business goal is extremely important and can not be compromised.